BM Ing. HUndegger Brand + identity
The new functional and flexible identity of the family-owned construction company BM Ing. Hundegger GmbH in Innsbruck, Austria, translates their long tradition and history into a cohesive, versatile and distinctive visual system that narrates their unique story.
Emphasizing tradition, innovation, sustainability, quality and reliability, BM Ing. Hundegger GmbH collaborates closely with clients to understand their individual needs and transform their ideas into unique spaces that pass the test of time. With this in mind, the company's new identity builds on the existing brand, breaths new life into it and combines contemporary aesthetics with timeless design elements.
Moreover, the new identity revolves around contrasting colours, stark structures and adaptable forms and elements. A refined colour palette, mainly characterised by the interplay of vermillion orange and royal blue, reflect the company's main values [tradition, innovation, sustainability, quality and reliability] while creative use of negative space adds depth. The two colours are complemented by a deep shade of black and pure white.
The custom wordmark and icon are based on simple, basic geometric shapes and precise proportions that follow the golden ratio. They playfully adapt in size, complexity and colour to ideally suit their environment, context and medium. In other words, forms and elements are deconstructed, carefully dismantled and reconstructed to form a confident visual language that represents BM Ing. Hundegger's can-do attitude and shift towards more sustainable, resource-efficient practices.
The addition ‘BM Ing.’ [master builder] is set in DM Sans Medium, a geometric, sans serif font with a modern, clear cut and low stroke contrast designed by the award-winning Colophon Foundry. Set in superscript, the addition becomes a trademark, a seal of quality that sets the company apart from its competitors.
Reminiscent of the company's original 80s marks, the new clear, accurate custom cut and the low line contrast convey stability, objectivity and precision and give both their new icon and wordmark an elegant and timeless feel while maintaining a sense of familiarity and continuity.
The company's initials [H+U] combine to form a square mark — an icon with a clear cut that conveys stability and timeless practicality.
