Art in Public Space _ KÖR 2024 exhibition identity design
Art in Public Space Tyrol [Kunst im öffentlichen Raum _ KÖR] is a multifaceted project of exhibitions and programs exploring the role of community in contested public space. The project takes on many [natural + technological] forms and mediums to reflect the diverse transformative nature of public spaces. Both this year’s featured artworks and identity coax unexpected play and interaction with shared spaces.
The expressive and bold typographic identity adapts and explores vibrant, progressive spaces across different mediums with confidence. It is designed to encourage dialogue and inspire innovation — it consciously expresses the project’s enthusiasm for pushing boundaries to create new collaborative spaces.
The variable and reactive [custom] logotype evokes a sense of modern technology and sophisticated machinery. Driven by motion, participation and interaction, it brings together geometric forms and spaces without fully synthesizing them — essential for outlining contemporary, forward-thinking spaces that offer fresh perspectives and promote diversity and inclusivity across all platforms.
Together with the dynamic logotype, the variable sans-serif typeface ‚Inter‘ conquers every space it finds itself in with rationality and flexibility, while the monochromatic palette conveys consistency and calmness, making room for a playful interactive space.
