Bespoke brand identity for an independent culture magazine, utilizing a unique custom wordmark to create a strong, recognizable visual voice.
Komplex Kulturmagazin Identity
komplex Kulturmagazin began as a humble indie zine in Innsbruck. Over the past decade, it has evolved into a much-loved independent space for unconventional ideas — a platform for literature, contemporary art, culture and the unexpected. It was time for a new mark as bold and unique as their community. 
The eccentricity of the new bespoke wordmark is balanced by Mulish, a functional sans-serif by Vernon Adams. Together, they create a striking tension — Mulish’s neutrality provides a clean foundation that highlights the quirky character and humour of the custom wordmark.
Detail of the custom-designed komplex magazine logo, showcasing unique, experimental lowercase typographic ligatures.
Uppercase variation of the bespoke logotype logo for komplex art magazine.
[unused] all-caps version

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