Deus Ex Futura exhibition design + identity + motion graphics
This private corporate multimedia exhibit takes a thought-provoking look at the future of the motor company. ‘Deus Ex Futura’ addresses environmental issues in an intimate exhibition space, where designers, engineers and artists can contemplate the relationship between technological innovation and ecological responsibility. The exhibit serves as both an alarm and an inspiration, demonstrating how to integrate sustainability into the company’s operations and future policies.
The identity is anchored by custom modular typography inspired by the mechanical precision of rotors, the intricate pathways of printed circuit boards and the principles of Op Art. The initials ‘DEF’ reference ‘definition’ — the process of defining the status quo and future possibilities. The animation loop illustrates this by ‘filling the blanks’, symbolizing the individual’s journey to find circular solutions within a collective space.
Reflecting the project’s core message, the exhibition graphics were developed using environmentally conscious methods and repurposed materials. The custom motion graphics and visuals are displayed on salvaged TV and laptop screens, while exhibition texts are printed on recycled cardboard and presented on vintage easels. Due to the sensitive nature of the project, the exhibition content remains confidential.
