euARTISTS identity / logo design
euARTISTS is an international tour and production company for bands and artists, such as The Lemon Twigs, RHYE, Kelis, Will and the People, Nick Hakim, Yonaka, Does It Offend You, Yeah?, Nothing But Thieves, Aphex Twin, Alex Clare, Archive, CHIIILD, Emotional Oranges and Bonobo. The brief was to create a visual identity that resonates with both the professional demands of the industry and the raw, creative energy of the artists.
With interlocking, kinetic circles evoking a globe in motion, the geometric logo captures the go-go-go rhythm of global touring — border crossings, stage setups and production cycles. The word ‘artists’ is set in a clean, modern sans-serif to ensure legibility at any scale, from tiny production passes to large-scale merch applications. By using a stark black-and-white color palette, the identity maintains a ‘behind-the-scenes’ aesthetic, which does not compete with the diverse visual styles of the artists.
