Front cover of the adidas TERREX Fall/Winter 2024 lookbook, featuring bold high-contrast typography and technical outdoor photography for FW24.
Adidas Terrex FW24 Lookbook Design
The Adidas Terrex FW24 Lookbook was designed to bridge the gap between high-performance outdoor gear and the raw, personal outdoor experience. Moving away from polished, commercial aesthetics, the brief was to create a tangible diary aesthetic that feels lived-in, authentic and evocative of the unpolished reality of the outdoor community. 
Editorial layout for adidas TERREX FW24, showcasing performance mountain gear and professional athletic photography in a clean minimalist grid.
Lookbook spread for adidas TERREX technical outerwear, balancing vibrant lifestyle imagery with a structured, modern graphic design layout.
Editorial copywriting paired with the adidas brand typography in a clean minimalist grid for a premium outdoor lifestyle aesthetic.n a clean minimalist grid for a premium outdoor lifestyle aesthetic.
Visual storytelling in the adidas TERREX FW24 editorial, using a cinematic photographic style and conversational copywriting to present seasonal mountain gear.
Modern brand narrative for adidas TERREX, featuring a minimalist layout and human-centric copywriting that bridges performance technology with mountain lifestyle.
Editorial spread for adidas TERREX FW24, blending cinematic mountain photography with approachable, conversational copywriting to engage the outdoor community.
Two-page editorial spread showcasing technical FW24 outerwear, featuring a clean grid and structured typographic hierarchy.
Dynamic action spread for adidas TERREX, featuring high-performance trail running gear and structured typographic hierarchy for the Fall/Winter 2024 women’s collection.
Dynamic action spread for adidas TERREX, featuring high-performance trail running gear and adidas brand typography for the Fall/Winter 2024 men's collection.
Two-page editorial spread showcasing technical FW24 outerwear, featuring a clean asymmetric grid by Isabel Inhoven.
Atmospheric photography in the adidas TERREX FW24 lookbook for adidas TERREX, highlighting technical product features in the adidas brand typography.
Minimalist graphic design layout for a fashion lookbook, demonstrating a sophisticated balance of negative space and technical outdoor imagery.
[at] agency The Distillery Gmbh
photography Theo Acworth + sebastian scholtysik

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